Tag: Marketing

engagement

Marketing Lessons for Social Media 2018-2019

Marketing Lessons for social media are sometimes best learned through the mistakes of others. When PepsiCo released an ad featuring celebrity Kendall Jenner a little over a year ago, it seemed like a good idea in theory. The video not only featured a social media savvy figure, but also addressed current social-political issues, like Black…
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Actionable Tips For Businesses Using Facebook

10 Actionable Tips For Businesses Using Facebook

When it comes to festivals, Holly Springs, North Carolina might not at first come to mind. With a population of just under 25,000 people, the tiny city nestled in Wake County is normally quiet. All of that changed when an annual music and food festival decided to take actions using Facebook to draw bigger crowds.…
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Organic Reach and Facebook Algorithm

Organic Reach and Facebook Algorithm

Organic Reach is one of the most immediately appealing ways to reach customers–by relying on algorithms and individual searches, it costs the business nothing. And the idea of customers simply stumbling upon your page, without the sometime off-putting facet of self-promotion. It’s also in decline, especially on Facebook. As of the beginning of this calendar…
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facebook strategy

Influencer Marketing on Facebook – Short Guide

You can consult all the guides you want on traditional marketing, but unless you’re looking into Influencer Marketing, you aren’t using Facebook to its full advantage. And that’s true for almost any industry. When celebrity YouTuber Pewdiepie collaborated with the makers of a somewhat obscure upcoming French horror film the match seemed odd. But it…
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