Tag: Analytics

engagement

Marketing Lessons for Social Media 2018-2019

Marketing Lessons for social media are sometimes best learned through the mistakes of others. When PepsiCo released an ad featuring celebrity Kendall Jenner a little over a year ago, it seemed like a good idea in theory. The video not only featured a social media savvy figure, but also addressed current social-political issues, like Black…
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facebook strategy

Influencer Marketing on Facebook – Short Guide

You can consult all the guides you want on traditional marketing, but unless you’re looking into Influencer Marketing, you aren’t using Facebook to its full advantage. And that’s true for almost any industry. When celebrity YouTuber Pewdiepie collaborated with the makers of a somewhat obscure upcoming French horror film the match seemed odd. But it…
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