Category: Statistics

engagement

Marketing Lessons for Social Media 2018-2019

Marketing Lessons for social media are sometimes best learned through the mistakes of others. When PepsiCo released an ad featuring celebrity Kendall Jenner a little over a year ago, it seemed like a good idea in theory. The video not only featured a social media savvy figure, but also addressed current social-political issues, like Black…
Read more

Organic Reach and Facebook Algorithm

Organic Reach and Facebook Algorithm

Organic Reach is one of the most immediately appealing ways to reach customers–by relying on algorithms and individual searches, it costs the business nothing. And the idea of customers simply stumbling upon your page, without the sometime off-putting facet of self-promotion. It’s also in decline, especially on Facebook. As of the beginning of this calendar…
Read more